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Website Refresh

Do you have an existing website? Is it not performing to the standards you would like to see? Are you finding your website traffic is not engaging effectively with your audience? Then you might be ready for a CPM website refresh!

  • Extraordinarily talented team of individuals with only one focus – you!
  • Trusted by many professional practice clinics of all sizes for all their online digital marketing needs.
  • Creating engaging, creative, focused websites that target your specific unique market.

Your website should be your hardest working employee! It might be some time since you had a serious look at your website!

At CPM we know how important it is for you to have a website that works for you. A typical website lifespan is approximately 2 to 3 years. At the current rate of design changes and Google algorithm updates, your website might be severely out of date. Our world is now driven by online search more than ever. Since your website is your first impression, our goal is to build you an updated custom website that helps you stand out from your competition. In doing this we can effectively assist in helping achieve your ROI goals.

Have you noticed a drop in traffic recently? Are your Google rankings plummeting? Does your website look to dated or cookie-cutter? Are you spending money needlessly without the results? These are all signs that your website’s lifespan is at an end and that you need a website refresh!

The result – is results. Check out our web design case studies for our clients across Canada & the United States to see the CPM difference.

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Content SEO Friendly

SEO Content Icon

Content SEO Friendly

Our team of SEO content specialists are some of the best in the North America and leveraging their expertise to optimise your site for SEO success.

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Custom WordPress Specialists

Custom Wordpress Icon

Custom WordPress Specialists

We utilize the most widely used platform on the internet to build custom dental websites. This ensures that your website exceeds the latest web standards and is Google Friendly and compliant.

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ROI Driven

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ROI Driven

Our data driven accountability ensures that we are recording analytics and website goal tracking in order to ensure that your new website refresh is performing optimally.

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Reviews that speak for themselves

Don’t just take our word for it. CPM has received an amazing 5-star Google rating from our clients.

Home to exceptional Website Refresh Design specialists!

Our highly trained, Google accredited, and hugely experienced team set our digital marketing agency apart. With over 20 years of experience, our team used advanced creative techniques that focuses on data-driven methodologies and cutting-edge design implementation, marrying creativity with analytics.

Our Proven Approach to Web Design Refresh

Our experience isn’t just reassuring for our clients. It has enabled us to develop a potent, proven process for success as a digital website and marketing agency: CPM Process + CPM Brains + CPM Metrics + CPM Tools.

Website Refresh | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

The CPM Website Design Refresh Process

Agile, pragmatic and streamlined. This is the Creative Pixel Media way. Our process ensures that the website we design and build for you, not only complements your existing branding and marketing, but also delivers maximum ROI on an ongoing basis.

  • Onboarding Brief – It all starts with an in-depth website onboarding session where we capture your business goals and plan out your key objectives.
  • Design Concepts – Combining aesthetics with function for an effective, engaging user experience that translates into more online enquiries, return website visitors and call-to-action conversions.
  • Engineering Process – Built using the WordPress platform which is industry-leading. Your new site will be easy to manage, mobile-friendly and super fast, all vital elements for ensuring a positive user-experience.
  • Testing and Implementation – At CPM, we test, re-test and then test again to ensure that your brand-new custom website can withstand any unexpected Google storms (unscheduled algorithm updates)! It’s how we ensure quick wins and your long-term success.

Our strength lies from being able to NERD OUT about all things UX and UI. From the web design specialists at our agency HQ in Calgary, Canada, we pour all of digital marketing smarts into our web design finesse. Our brains focus on reverse engineering your website from the initial search engine query back to your authentic marketing message, using your client’s feedback to power the website refresh design. Find the need and fill the need!

  • Effective Website Redesign
  • Advanced Web development
  • Search engine optimisation (SEO)
  • User experience driven (UX)
  • Digital marketing
  • CPM Analytics dashboard

Our digital marketing specialists conduct thorough, ongoing analysis of your current website to ensure our website refresh and digital marketing campaigns are set up correctly from the get-go. From these metrics our team can continually adapt to improve your results and achieve your targeted business goals.

We’ll rebuild the foundation of your website using the WordPress content management system (CMS). If you want to self-manage your refreshed website, it will be easy to do so. You will be able to see your up-to-date metrics from within your website backend using our complimentary real-time dashboard.  Optionally, you can subscribe to the full suite of CPM backend analytics tools which are available 24/7 campaign.

  • Call-To-Action Tracking
  • Goal Conversion
  • ROI calculator, with real-time campaign performance metrics
  • Call-tracking (conversion) software
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Conversion Driven Design

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Conversion Driven Design

Our robust custom websites are built for Digital Marketing & ROI. Meaning we ensure we communicate your unique message, design and UX to convert traffic to increase new patients = profit.

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Web Search Engine Ready

Best SEO Practice Icon

Web Search Engine Ready

We know that zero visibility online means zero traffic and therefore zero sales. At CPM, we are SEO experts, our web technicians create advanced, search engine friendly websites.

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Website Security

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Website Security

Your website security and privacy are paramount. That is why all our websites have industry-standard Secure Socket Layers (SSL) security certifications as well as privacy policy compliance, ensuring all your data remains private and encrypted.

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Mobile Ready

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Mobile Ready

Google’s Mobile-First indexing and consumer behaviour have changed the game. That is why all our websites are built to meet industry best practices for now and in the future.

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User Experience (UX)

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User Experience (UX)

It is our experience, that the better the UX, the higher the conversion rate. We know what elements deliver a phenomenal engagement experience as potential clients/patients journey through your website.

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Platform Mechanic

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Platform Mechanic

How you maintain your site is just as important as how we build it. That is why we can take care of your regular WordPress CMS and plugin updates to keep your website secure and performing at its peak.

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Built to be Superfast!

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Built to be Superfast!

Efficiency is the key, every millisecond counts, to both Google and your new customers. From image & video optimization to optimized webservers, we understand the importance of speed and how load times directly relate to ranking above your competitors.

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SEO Optimized

Best SEO Practice Icon

SEO Optimized

We go to more lengths than any other web designer in North America to optimise your site for effective SEO. Our custom keyword focus process allows us to showcase your primary services and achieve those important Google rankings!

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Custom Focused Content

SEO Specialist Icon

Custom Focused Content

Our ethics managed team composes association and college compliant content that meets or exceeds your particular industries requirements.

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SEO SEM Visibility | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

Transparency and Accountability

Our refreshed websites deliver results!

At CPM we know that most web agencies focus on what we call “Vanity Metrics,” just to make themselves look good and impress you with numbers that essentially are meaningless. Our focus is on real world conversion statistics that allow us to see how your digital marketing is actually performing.  To us, it is all about your bottom line!

Powerful web and campaign analytics.

When we create and develop your digital marketing campaigns and your new website, you do not have to take our word for their effectiveness. We hold ourselves accountable by providing transparency with  the tools you need to track what we are doing and how well it is working.  All available 24/7, in real-time with your CPM Performance Monitoring tool.

Innovative web tech that gives you an edge.

Our web specialists ensure we harness the latest new technologies that give us, as well as our clients across North America, a tangible and distinct advantage. All providing deeper insights so we can deliver a higher return on investment (ROI).

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Increase in website conversion two

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See Full Case Study
Dental Solution Logo Icon
45%
Increase in Organic Conversion
50%
Increase in Website Conversion
79%
Increase in Form Submission
101%%
Increase in Online Enquiries

Increase in organic conversion two

11Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy…

See Full Case Study
Dental Solution Logo Icon
45%
Increase in Organic Conversion
50%
Increase in Website Conversion
89%
Increase in Form Submission

Dental Solutions

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy…

See Full Case Study
Dental Solution Logo Icon
45%
Increase in Organic Conversion
50%
Increase in Website Conversion
79%
Increase in Form Submission
101%
Increase in Online Enquiries

Increase in website conversion

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy…

See Full Case Study
Dental Solution Logo Icon
35%
Increase in organic conversion two
77%
Increase in website conversion

Dental Implants

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy…

See Full Case Study
Dental Solution Logo Icon
25%
Increase in Organic Conversion
77%
Increase in Website Conversion
35%
Increase in Online Enquiries

The Benefits of Smart Web Architecture

Enjoy all the benefits of the WordPress CMS (Content Management System), but only with the features you and your company really need, with continual plug-in updates as standard. Our proprietary web design strategy is to run lean and methodical, optimizing your website’s speed and security.

  • CPM’s website management allows peace of mind
  • No unexpected costs for fixes, website edits or basic updates
  • Enjoy reassuring website security with automatic updates
  • Secure, backed up, hacking protection with 99.9% uptime
  • Increase website traffic with optimized SEO
  • High-quality targeted audiences
  • Improve user experience (UX) and conversions
SEO Gurus | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

The importance of a reputable web design company

We know that skilful and effective website design can elevate your brand. Starting with first impressions to an ongoing positive user experience that feels as good as it looks. As an experienced, proven reputable web design agency we can tell you to be aware that great web design alone will not deliver the results you want. So how do you pick a reputable web design and digital marketing agency? Here are a few tips to look out for.

  • 01 High-Quality Google Reviews?
  • 02 A proven, consistent track record
  • 03 Accountability and Transparency
  • 04 Experience in your industry
  • 05 Specialized Team

High-Quality Google Reviews?

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High-Quality Google Reviews?

A good web design company will have MANY good reviews. At CPM we are proud to have a 5-star rating with awesome reviews and client testimonials!

A proven, consistent track record

Proven & Consistent Track Record | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

A proven, consistent track record

Our client retention speaks for itself. With year over year continued success stories. Our clients see the value in us and our services.

Accountability and Transparency

Accountability & Transparency | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

Accountability and Transparency

At CPM, operating as an ethical digital marketing agency, we hold ourselves to the highest level of accountability and integrity. By providing our clients with real-time ROI tools, we can provide you with insights into how your $$ are being spent.

Experience in your industry

Experience in Your Industry | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

Experience in your industry

We suggest that you pick an agency that understand your unique market and marketing challenges. That is why we specialize in Dental Marketing, Chiropractic Marketing, Physiotherapy Marketing, and the Health & Wellness industries. We take great care in educating our team to all new industries.

Specialized Team

Experienced Team | | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

Specialized Team

Designing a website is not enough. That is why our group of website design specialists are backed by multiple digital marketing guru’s who are the asset to help shape your new online presence & branding.

Frequently Asked Questions (FAQ's)

Building a website is a collaborative effort between your CPM experts and your talented team. While we can get you a website presence extremely quickly. A fully optimized and effective SEO focused marketing tool typically takes between 2 and 3 months to achieve from inception to implementation.

In our experience and investigation, while our competition either undercharges or overcharges, through our 20+ years of experience we are able to position our pricing between that sweet spot between high functionality and impressive value to our clients. Your new CPM website will be a pivotal investment that produces returns for many years to come and stays technologically relevant beyond the lifespan of most websites.

While templated websites can look attractive, it is one thing to have a beautiful website, but it is another thing to be found online for the services you want to rank for. It is our experience that most templated visual website builders have embedded bloated code to please the masses which is also it is downfall for it provides a slow, unoptimized SEO experience that typically ranks very poorly on Google as well as a poor user experience. Our custom CPM approach is tailored to your specific services and unique message, providing a very functional website with incredible design and excellent user experiences that rank highly on Google.

Since 60% (or more) of your website traffic could be viewing your website on a mobile device, mobile design is more important today than ever. All CPM websites are responsive and mobile/tablet friendly ensuring your website reaches the largest audience seamlessly. If your business relies on user phone calls or other call-to-actions, mobile visitors will clearly be able to navigate your site for the services/products that are relevant to them.

At CPM we have an extensive onboarding process that has been designed and refined to capture the most information we can while not inundating you with day-to-day questions. You will approve every check point in our design process along the way.

Our team of professional content writers creates custom pages that are unique, unplagiarized, college & association compliant as well as SEO rich, relevant and engaging ensuring that your unique message is communicated. Your input and feedback are highly encouraged to ensure that we accurately portray your business and its services in their best form.

Regardless of whatever province or state you are in, our team ensures that you will not get in trouble with your association or colleges marketing requirements. Sometimes viewed as “marketing with both hands tied behind our back”, we will express your industries services effectively manner all while adhering to your industry specific requirements.

How is important for you is to ensure that your website remains engaging, up-to-date, privacy compliant and as secure as possible from hackers? Much like there is certified business account, the same can be said about having a highly experienced and qualified webmaster handling your online digital presence. The valuable services included in our management fee are too numerous to list in an FAQ, please visit our CPM Management Page for complete details.

The short answer is no. While blogging is not technically dead at this point, it is our experience that for Health Industry related websites, it is not effective in establishing ranking or relevance for health industry topics. In our experience, engaging service webpage content outranks any relevance for individual blog topics. As such, writing multiple blog posts that will deflect against your own services does not provide any tangible benefits. While certain industries can benefit from timely and unique blog content, professional practice websites are best focused on unique and engaging on-page relevant content. We suggest you ask us about the benefits of distributed link network to boost your overall website exposure.

All of the websites we create are hosted on Country compliant server that meets your specific privacy policy regulations. For example, for a website in Toronto, would be hosted on a super-fast Canadian server that meets industry privacy laws. If your site is located with the USA and requires HIPAA compliance, we will arrange the correct secure necessary hosting.

Well, the likelihood is extremely low, the potential threat to be hacked is never 0%. However, we do everything to ensure that your website is up and running at least 99.9% of the time using Website Firewalls, protecting against DDOS attacks, keeping plug-ins up to date as well as ensuring that your website can easily be restored as we archive daily backups. For more information on this, we recommend that you see what is included in our Website Management Package.
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