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Results Driven | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

Google Business Promotion

“X” does not mark the spot. Finding you on Google Maps should not be a treasure hunt! Most people do not realize that the most utilized Google Search service is Google Maps – also called Google My Business or Google Local SEO. Like the Yellow Pages of old, your clients are using Google Maps to search for keywords causally related to your business. While you will be able to be found for your specific business name, do you rank for terms related to your business such as Dentist, Chiropractor, Physiotherapist and also variations using “Near Me”? Google is now getting more specific by ranking Keywords according to Geo-Location.

CPM has the tools & methodology to get you ranked in your specific Geo-Located Keywords!

Local SEO should be an increasingly important part of your digital marketing strategy, especially now that people use mobile devices to search for businesses nearby.

How Does Google Business (Local) Work for Your Business?

Google’s ‘My Business’ listings dominate local search results, and since your competitors are already there, we want you there too. A verified and optimized Google My Business (GMB) (Google Local) page consolidates your online business presence to one easy place.

Outside of your traditional website, GMB is a listing, like the old Yellow Pages that gives a snapshot of your business, except this listing does so much more (and we have found a way to make sure we can promote it ahead of the rest).

Utilizing algorithm data, organic keywording, quality score rankings, citation links, and much more, CPM promotes your Google My Business. Once started, your local based business is now managed by a dedicated, in-house CPM Google ‘My Business’ Digital Specialist. GMB now works as a direct connection to your customers, whether they are searching for you through Google Search or Google Maps, they’ll find your business with ease.

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Reviews that speak for themselves

Don’t just take our word for it. CPM has received an amazing 5-star Google rating from our clients.

How Google Local SEO can Help Your Business!

For Google local SEO, it’s essential that you take advantage of what Google has to offer. One of the most important parts of local SEO services is to create a Google My Business page. Google My Business uses Search, Mobile Search, Desktop Search, Google Maps App, and Google Maps to make your business more visible.

The good news is that your listing is free and means your business details will appear in local searches. Getting your business to the front page of searches is the real challenge! As such we strongly emphasize that Google My Business should be a cornerstone for any local SEO campaign.

Your first goal should be to make sure you have an optimised Google My Business listing in place. Using GMB also means that you’ll be added to Google maps which shows potential customers the exact location of your business. Remember your business will only appear once you are verified, hence it is important to verify your business with Google first.

Google My Business Listing | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America
Google My Business | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

How to optimise your Google My Business listing

You may be surprised to learn that you probably already exist in the Google My Business directory, but have you claimed your listing? When it comes to Google, the more detail the better, that is why we recommend that you add in a long description of your business and triple check that your address and contact details have been entered correctly. Additionally, we recommend that you upload as many relevant photos as possible and focus on getting positive reviews from customers.

The importance of NAP and Citations

For local SEO, it’s all about NAP – name, address and phone number. Consistency is essential and you need to focus on both the quantity and quality of your NAP details across the internet.

Citations are any reference to your NAP details on other web pages and examples include Yelp, online directories, blog posts and any other forum where your NAP details are featured. It’s essential that the NAP details for your business are accurate across the board. At CPM we make it so!

Google My Business | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America
Google My Business Reviews | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

The importance of Reviews for your GMB

While there are many ranking factors involved in your GMB listing and your keyword rankings, Google Reviews have been identified as the latest version of word-of-mouth advertising. The more reviews the better your ranking! CPM can help you get more positive reviews consistently and show you proven strategies to help those coveted 5 Star reviews!

CPM Can Help Boost Your Local SEO Visibility

You never know what a potential searcher is going to input into Google to find what they are looking for. Now more than ever, Google is focusing on Geo-location-based search results related to keyword search intent.

For any business, the front page of Google is the most sought-after position for their industry specific terms. We all know that if you are not on this page, the likelihood of your local business getting seen, let alone being contacted, is exceptionally low. As such it is incredibly important to rank for those high-value search terms. CPM has two GMB strategies to give the advantage over your competition.

Our GMB Digital Analyst strategizes and monitors the most important keywords you want to get found for as well as your Geo-Location targets. Working outside of the traditional PPC Google Ads platform, clients can now find and contact you about your services without ever visiting your website.

Google My Business Listing | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America
SEO SEM Visibility | Creative Pixel Media | Dental Marketing & Website Design | Calgary & North America

CPM Delivers GMB Results!

80% of your potential clientele will find you through your GMB listing. This is why it is increasingly important why you need to utilize the power of your GMB listing to promote it. Our clients can attest to incredible ROI (Return on Investment) by the increased exposure and power of the front page GMB rankings. Our Data Driven analytics and monthly reports support these claims of massive high-quality client conversion. Working hand-in-hand with you to garner more positive reviews for your business, we can show you how to take your GMB into the stratosphere! We have saved the best news for last. Any clicks we generate from our GMB promotion to your GMB listing are completely FREE!

Frequently Asked Questions (FAQ's)

Google My Business (GMB) is your online directory listing with Google. Similar to the Yellow Pages book of old, GMB is your companies’ online profile with Google. Sometimes called Google Local or Google Maps, it is managed through Google My Business.

All you simply have to do is register or claim your business through https://business.google.com and verify your listing with Google.

This is much trickier question than it ever has been as Google has abandoned a straight listing ranking and has gone to a Geo-Location based results system. Geo-Location results are based on your exact position at any given time in whatever location you happen to be. Therefore, rankings results vary wildly based on where you happen to be. The CPM GMB approach is to ensure that your business ranks for many multiple keyword terms relevant to your Geo-Location.

While there are many ranking factors that apply to Google My Business (GMB), reviews seem to be a significant ranking factor. Having a business with many positive online reviews does influence potential new clients to choose you over your competitors. In most search results, Google displays what it feels are the top three relevant searches based upon your searchers intent. As such you may have 100 5-star reviews, your competitor has 300 5-star reviews, what is going to make the searcher choose you over them? So, quantity and quality of reviews are the key.

CPM has many options for you to keep track of ALL your reviews using our Reputation Management software that is included in our Social Media Management options. We ensure that you are always putting your best foot forward as negative reviews can tarnish your company and your brand. Besides Google My Business, there are more than 12 other sites we monitor regularly to ensure that you and your teams’ online reputation is spotless.

At CPM we strongly recommend that if you get a negative review that you time to structure a reply that is both professional and privacy policy complaint. If you know the reviewer, it may be helpful to reach out to the client and see if you can resolve the issue amicably offline – thus getting the review removed. Unfortunately, this does not tend to often be the case. At CPM we provide Reputation Management service that continually monitor your online reputation on MANY sites. If our team encounters a negative review, we will contact you and let you know as well as help you formulate a response.

Yes, you can! In fact, it can be your most effective online promotion tool. Promoting your GMB is often overlooked by many digital marketing agencies. Being found for your exact match name should not be an issue. However, getting you found for service keywords related to your business is the focus of our GMB promotional service.
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