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The importance of Great SEO can never be replaced but Pay Per Click (PPC) can complement any effective Organic SEO campaign. Since it can take a long time for your SEO Content to Rank, and sometimes it just never does, PPC can target new keywords effectively for you right away! Additionally, have Google Ads running can take away from your competition who are competing against you organically as there is only so much screen real estate on a page and Google would prefer to show your ad versus showing your competitors organic placement.