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At CPM we believe that the ends (numbers & metrics) justify the means. That is why CPM is data driven as we love any metrics that we can generate and assess! We especially love it when our clients want to be educated on how to interpret their marketing information. However, our goal is not to overwhelm or satisfy our own egos (unlike other digital marketing agencies) with vanity reports! We use this reporting as a direct measure of how we are performing.
That is why we have created a custom backend solution that allows our clients to view an unbiased up-to-date snapshot of their performance. This reporting allows you to accurately assess where your marketing dollars are spent and how that reflects in your customized dashboard – all available 24/7. Additionally, we support these online metrics with detailed emailed reports (either weekly or monthly) and continual client check-ins.